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Masterplanning

Our urban designers develop intelligent solutions to complex urban problems.

 

Masterplanning and Urban Design

A Masterplan defines the strategic framework that can help to inform and support a planning application.

It examines the relationship between buildings, the spaces in-between and the surrounding built environment. It should identify long term assets and promote the unique characteristics of a place.

Locating the proposal in the context of local planning policy encourages more resilient decision making and helps to deliver greater planning certainty.

Masterplanning and Urban Design

A Masterplan defines the strategic framework that can help to inform and support a planning application.

It examines the relationship between buildings, the spaces in-between and the surrounding built environment. It should identify long term assets and promote the unique characteristics of a place.

Locating the proposal in the context of local planning policy encourages more resilient decision making and helps to deliver greater planning certainty.

Our masterplans aim to transform fragmented, inefficient developments into distinctive new places that are inclusive, robust and enjoyable places to live.

Making new places which work for both existing and future communities is a complex task. We recognise that creating successful places requires extensive research and collaboration to get the physical form of development right.

3DReid

We strive to create mixed-use neighbourhoods that support existing uses whilst facilitating change through incremental development.

The masterplan should not be too restrictive, nor should it be too prescriptive: it should provide a coherent spatial framework which permits a variety of solutions to be realised in response to future changes in demand.

3DReid

Successful places are the work of many.

We convene regular workshops which allow everyone to contribute at the right time, building trust, consensus and certainty.

We work in an open, collaborative way, first listening to our clients, understanding stakeholders’ objectives, working closely with consultants and end-users to ensure everyone’s aims can be achieved.

3DReid

Our masterplans are founded on an analysis of the relationship between connectivity, identity and value. We do not come to the table with pre-conceived ideas, we research the specific characteristics of the site, its history and location.

We review options with an open mind, seeking solutions that balance the needs of existing users whilst enabling change through incremental growth, safeguarding long term assets whilst remaining open to future changes in demand.

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The Embankment, Cardiff | 3DReid

Our process

Discovery

Making new places work for both existing and future communities is a complex task. We recognise that creating successful places requires extensive research and collaboration to get the physical form of development right.

Design

Our Masterplans are founded on an analysis of the relationship between connectivity, identity and innovation. We do not come to the table with pre-conceived ideas, we research the specific characteristics of each site, its history and location.

Deliver

Successful places are the work of many. We work in an open and collaborative way, first listening to our clients, understanding stakeholder objectives and working closely with specialist consultants and end-users to achieve consensus and ensure certainty of delivery.

In an era of unprecedented social and environmental change, our collaborative approach anticipates an urban environment that continues to evolve, enabling both old and new buildings to gracefully co-exist.

We recognise that successful placemaking necessitates getting the physical form of development right.

We champion inclusive public space, connected by walkable streets with buildings clearly defining secure private amenity space.

“A successful masterplan is founded on applying common sense at a variety of scales … We are committed to developing intelligent solutions to solve complex urban problems.”

Neil de Prez, Director / Head of Masterplanning, 3DReid
Neil de Prez,
Director / Head of Masterplanning, 3DReid

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