Our conversation continues with Euan McLaren and Darren Park. The second of three, Bins & Bikes explores the practical logic of city living.
For all the complexity of tall buildings, transport nodes, and thousands of homes, the 3DReid team jokes that the real secret to masterplanning is much simpler. “If you get the bins and the bikes right, you’re halfway there.” Darren says. Behind the humour is a deep truth: good masterplans are built on the everyday realities of how people live. Streets that feel safe, courtyards that feel sheltered, and neighbourhoods that feel like they belong all start with the most basic functional requirements.
Perhaps the most unique aspect of their approach is this “bottom-up” pragmatism. Developing urban strategies is a form of constant negotiation. Considering the form of new streets and spaces but also thinking about how bins might be collected. This approach ensures that the practicalities of modern life—waste management, sustainable transport, and deliveries—don’t become an afterthought that compromises the quality of the public realm later. In projects like Trafford (shown above) and New Fountainbridge, these considerations are the foundation upon which the social value of the site is built.




