Projects / The Principal Edinburgh George Street
Starwood Capital Group and Principal Hotel Company
Located on George Street in the heart of the New Town, The Principal Edinburgh George Street (formerly The George Hotel, Est. 1880, 21-23 George Street), is a Grade A listed building comprising a 248 bed hotel, Burr & Co Coffeehouse and Printing Press Bar & Kitchen. Its King’s Hall to the rear of the building is a popular events venue.
The vision was to strip back the layers of intervention that had been added throughout the years, to bring back the character and sense of grandeur of the building. We also aspired to increase the Hotel’s exposure to George Street, both of these aims have been resolved through sensitive restoration of the grand suites on this facade and the strategic design moves to reinstate the original entrance door and shop front to the Burr & Co coffee house. The individuality that each townhouse now possesses has increased the Hotel’s sense of place along George Street and increased the permeability of the street at ground level, similar to when they were first built.
Innovations & added value
Our clients’ drive to increase the number of suites within the Hotel proved a great opportunity for us to reinstate the grand George Street facing rooms, using historical floor plans, photos and remnants of original features found within the rooms, we stripped back the modern additions creating lustrous suites within the 5 original Townhouse feus.
Interior design consultant
Public spaces and guestroom interiors by Goddard Littlefair
© Tim Winter
Scottish Hotel Awards, 2017 Winner, Hotel of the Year
Scottish Hotel Awards, 2017 Winner, Regional Awards – Best City Hotel
The Printing Press Bar & Kitchen: Restaurant and Bar Design Awards, 2016 Winner, Restaurant or Bar in a Hotel
International Property Awards 2016 5* Winner, Best Hotel Interiors, Scotland
London Design Awards 2016 Silver Winner, Hospitality InteriorsBack