Projects / The Principal Edinburgh Charlotte Square


Principal Hotel Company and Starwood Capital Group

Project description

Located on Charlotte Square in the heart of the New Town, The Principal Edinburgh Charlotte Square (formerly The Roxburghe Hotel Est. 1881), is a Grade ‘A’ listed building comprising 181 bed hotel, BABA Bar & Mezze Grill, The Garden Bar, spa and function facilities.

The modern day Principal Hotel occupies 33-39 Charlotte Square, 142-146 and 130 George Street, originally 7 Georgian Townhouses designed by Architect Robert Adam in 1791. A modern extension incorporating 114 bedrooms, spa and function suite was added to the rear of No’s 33-35 in 1999, wrapped around an open central courtyard.

The hotel was acquired in 2014 by Starwood Capital and has undergone a wholesale restoration in order to redefine the building both commercially and historically, whilst remaining live throughout the 2 year construction programme. A ‘Cosmopolitan Clubhouse’ feel runs throughout the 3 guest lounges, inspired by the golden age of travel and packed with eclectic pieces of vintage furniture, collectibles and artwork.

The grand George Street and Charlotte Square facing bedrooms were stripped of intervention and refurbished using a sensitive palette of heritage colours and luxurious finishes that complement the architecture of the rooms.

The addition of a glazed roof over an underused external courtyard, situated at the heart of the plan, not only enhanced the guest experience, but also created an enchanting, green oasis in the form of destination cocktail bar, ‘The Garden’. The Garden has been softened by the use of timber clad walls and columns, lots of greenery and festoon lighting.

Interior design consultants

Goddard Littlefair and Sparc Studios


© David Cadzow




Darc Awards 2018 Second Place (Hotel)

London Design Awards 2018 Finalist, Hospitality (BABA, The Garden, Hotel)

Mixology Awards 2018 (Hospitality Interiors Project of the Year)

Restaurant & Bar Design Awards 2018 Finalist (Biophilic Design)

SBID Awards 2018 Finalist (Hotel Bedroom & Suites, Restaurant Design)

Scottish Design Awards 2018 Finalist (ARCHITECTURE: Commercial / hotel)


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